Field note
Try this: name the one decision the project must make easier before discussing visual references.
Start with the real question
Speed is useful after a team agrees on what the work needs to change. Before that point, moving faster often multiplies the number of directions to review.
Create useful constraints
A small set of shared principles gives creative exploration a clear edge. The team can evaluate ideas against purpose instead of personal taste.
Move quickly after alignment
Once the direction is understood, production becomes lighter. Templates, components and rules help the work travel without losing its character.
